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HP / Burton
When we headed up to Vermont to meeti with Jake Burton we quickly discovered that he had his own unique ideas for running a business (closed on "snow days" anyone?). With a great story to tell we wanted to show small business owners how Jake turned a passion for "surfing on snow" into a billion dollar industry.
Credits
Art Direction, Design:
Jose Luis Martinez
Writing:
Alexandra Tyler
Photography:
Jose Luis Martinez
Web film director:
Branson Veal @ Lenz Film
Interactive production:
Gringo!, Brasil
Work completed while at Goodby, Silverstein and Partners.
Awards & Press
Applied Arts 2008
Featured in Creativity Magazine December 2007
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