Web site |

Visit site

Web site stills

AMCI Films

O-60 roadrace

Sound

70-0 Braking

Ergonomics

Hyundai Genesis Launch

Hyundai shows that facts and technical details can be beautiful. The site takes apart the Genesis both metaphorically and literally to show users what luxury is made of. There are car testing videos filmed specifically for the site, a comprehensive interactive road test, an interior cabin you can poke around in and a real disassembled Genesis where you can get info on the smallest of parts. Come on in and kick the tires.

Credits

Art Direction, Design :
Jose Luis Martinez, Cris Logan

Writing:
Thomas Kemeny

Photographers:
Brian Treblecock
Benedict Redgrove

AMCI Films director:
Branson Veal

Interactive production:
Group94 (site shell)
We like small (performance)
Nick Mitrousis (Luxury)

3D:
Sway Studios

Work completed while at Goodby, Silverstein and Partners.

Awards & Press

The FWA SOTD Award