Art Direction + Design + Photography

Index / Genesis Launch / Cheetos (R.A.o.C) / Winterfresh CBP / HP Burton / Genesis Unveil
Orbit Friends of Bright / Orbit Good Clean Feeling / Turning Leaf

Linkedin / Flickr / Facebook / E-mail

 

 

Television

 

Laundromat

 

Sick Day

Web site: Orange Underground |

Visit site

 

 

 

Web site stills

 

 

 

 

 

 

 

 

 

Cheetos R.A.o.C

(Random Acts of Cheetos)

Television spots and interactive campaign inspired by all the Cheetos random weirdness found online

Credits

Art Direction, Design :
Jose Luis Martinez

Writing:
Rob Katzenstein

Broadcast Director:
Mike Maguire @ Directors Bureau

Chester Animatronic:
Stan Winston studio

Interactive Director:
Tonny Benna @ Mekanism

Interactive Production
Cobra Creative

Work completed while at Goodby, Silverstein and Partners.

Awards & Press

FWA STOD

FITC 2008 finalist, experimental category

"Laundromat" Adweek spot of the month, February 2008

Slate- Chester's Got a Brand-New Bag- March 2008